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Mindset, Preparation & What To Expect
GO THROUGH THIS WHOLE SECTION!!!! (And the next one)
It is mostly conceptual, but also tactical. It's filled with real-world data & learnings that are important to keep in mind.
We know going through this takes time, but please take your investment seriously so it's not a wasted one and you're not surprised by anything later that we're sharing here.
Print Off Your Success Roadmaps
How To Print These
Personalize Coaching & Support At Your Disposal
Usually those who think they don't, need it the most.
How It Works
Here are some ideas:
- Customizing your CRM
- Lead handling and conversion optimization
- Processing and back-end logistics
- Ads and marketing (of course)
- Email marketing, direct mail and more
- Finding additional wholesale lenders to close more deals
Honestly, the sky's the limit! If you can think of it, we probably have experience with it.
How To Get The Coaching Sessions
- A link in our [email protected] signature
- Violet, our AI assistant chatbot (in the lower right of our webpages & CRM)
- Or from our webpages in the upper-right corner (screenshot below)
Zoom Technical Tips
You can join by the browser, tablet or phone, but we won't be able to control your screen or screenshare, which is what we do on these calls 90% of the time.
Make sure you have a working microphone on your computer. You can call in by phone and join by computer simultaneously, but it will be easier if you can just do it all by the computer.
Mac's/Apple computers do have some additional settings you'll need to approve/setup to participate fully since we frequently want to control your screen so you can see what needs to happen in the CRM live, and in-real time. You'll just need to adjust those settings once. Here's a link on what needs to happen CLICK HERE.
AI Is Here To Save The Day
Violet Is Your AI Assistant
You can type into it or even speak into for super easy use.
There's also a link to in in our signature and we'll send you that link anytime you submit a new email too!
Once you open it up, you can ask questions about nearly everything except personal details for your account like "what was my ad spend last month?".
It's been programmed to know basically everything we know and could answer by email on core basic questions. And it gets better over time.
It can help with...
- CRM how-to's
- Ad strategies & what's possible
- Lead filtering
- Costs on upgrade services
- What's possible with automations
- Basic details about service options
- You name it... it's pretty smart.
How To Use The AI Properly
If you've never used AI before it may take a little bit of getting used to.
Think of it like talking to a very young child where you have to explain things in detail with full sentences and may need to add additional context so that child knows what you're talking about. This is pretty much exactly how AI works as well.
What we're telling you here will work with pretty much any AI tool as well to get better results.
If you encounter errors or you are not getting the responses you want just try asking the question differently and be sure to be detailed and add context.
Also note that, while we've trained it to recognize that you may use a different terms or name for something we'd use you may need to try stating your objective in an a different way using an alternative term to get the answers you are looking for.
One example would be referencing ad campaigns as Opposed to CRM campaigns that way it could differentiate between the two things.
Feel free to give it a shot right now!
Join Our Telegram Deal-Sharing / Lender Recommendation Group Chat
If you don't have telegram yet: The link should have you install the app. It does require that you have the phone app, however there is a desktop app version as well but you must initiate the telegram app membership (it's free) with your phone and real cell number.
What is this group chat about?
For now, this is a test environment. We are hoping this helps everyone close more deals by sharing deals with other clients when you can't do the deal because it's not in your wheelhouse but you know it's a viable one.
Ideally you'll work out your own referral fees etc. or co-broker as needed.
This is just to allow clients to connect with each other. You certainly can share lender resources too and we hope you do. I know a lot of people are tight-lipped about this, but you really shouldn't be - there's enough to go around for everyone and any lender is ultimately accessible by anyone.
This is not a monitored group chat so keep it productively and friendly. We reserve the right to remove anyone for any reason at any time. Client's who are no longer with us will be removed from the chat.
FAQS & Other Things To Note & Remember
When should I expect my first leads to arrive?
How will I know when I'm live?
When does my billing start? When do I pay again?
If you're paying by the month, your billing cycle will be in lockstep with whenever you launch, although we do bill about 3 days ahead of time to allow time for potential failed payment issues to be resolved ahead of that time.
Don't forget your 'other' bill from us! It's probably $75/mo or more if you have a team of sub-users
Teams will see a bill equivalent to $75/month times the number of additional users. The billing cycle on the CRM is every 30 days, so the next bill will happen 30 days from the day you signed up for it. (Sub-users will also be in lockstep with the same billing cycle as the primary member has.)
This was already in your agreement and shared with you by a rep prior to joining in case you forgot.
Where do I get the links to coaching calls and CRM training videos.
More FAQs:
Prepare For The Marketing To Begin!
3rd Party Resources
Need A Private Lending Processor?
AMPD Lending Has What You Need & We Have A Client-Discount For You!
AMPD Lending - Outsourced Processing Arm
Manager: Jimmy Flores
[email protected] - 463.235.3668
Book an introductory call to learn more
DISCOUNT PRICING - $200 OFF PER FILE
In addition to your forever-discount of $200 per fil for being a client with us there is a temporary discount for the first 5 files (until 12.31.25)
First 5 files: $595 per file
Any files after that: $797 per file
Note: You only pay when/if the file closes.
Below is a presentation if you prefer to watch.
Upgrade To App-Taking Services
This is actually an internal service upgrade option.
MONTHLY OR QUARTERLY OPTIONS
Or CLICK HERE to read more about it.
Need A Private Lending LOS?
We highly recommend Lending Wise. It's the leader in the industry for taking applications and organizing your files. Many brokers and lenders use it.
It's flexible and ready for Fix & Flip, Rental, Portfolio, CRE Bridge, CRE Perm, Agency SBA
Loans or can be customized for almost any loan product.
Among other features, it includes:
-- Export into Fannie Mae 3.4 file format
-- ​Industry doc library with E-sign
-- ​Document assembly powered by Google Docs & Sheets
-- ​Workflow steps & automated triggers
-- Custom webforms, loan guidelines & required docs.
One of the most powerful features is the ability to compare pricing from lenders & investors with the Lender Marketplace & Pricing Engine!
Lendingwise's pricing engine instantly prices bridge, fix and flip, DSCR and construction loans. You can add your own custom products and other lenders & investors too!
The marketplace provides a curated lender database of direct private lenders, banks and other capital sources. You can automatically get your loan matched to the right lender or investor. You can even invite other lenders and investors to your private marketing through the deal room feature.
Need A Credit Repair Specialists?
Here are a few resources we've been told by other clients that are good.
Need A Way To Do Soft Credit Pulls?
Soft credit pulls are a lot faster, easier & much cheaper than a full application. If you don't have the ability to do soft credit pulls currently, you may want to reach out to our highly recommended provider.
Matt Scherer
Account Executive: American Credit Systems - iSoftpull
Direct: 760-249-2753
Email: [email protected]
Need A Good National Title Company?
What Kind Of Results Should You Expect?
When You Might Close Your First Deals
Why The '5-Min Speed To Lead Rule' Is A Myth That May Actually Harm Conversions
Big Picture Thinking: The Secret To Making Leads & Marketing Work For You To Build Momentum In Your Business
how lead-flow & the process works
Understanding Round Robin
Important Info For Booking Calendars With A Team Using Round Robin!!!
How Lead Filtering (Automatic Qualified / Unqualified) Settings Work & What's Possible
Note: We do not setup lead filtering from the beginning with Non-QM/REI leads. We do with Homebuyer leads though. If you want to update your lead filtering right now, please use the button below to fill out a quick form.
We highly recommend you do NOT add filtering at the beginning other than what we provide so you have a good working knowledge on what you actually want to filter by. It's usually best to wait 2-4 weeks. We can always adjust this in the future.
Did you know we can call all of your leads & schedule appointments for you?
Yep... We can even call aged leads or leads from other sources too!
As time goes on, you may find yourself falling behind in working leads fully and properly. This is the #1 reason to use our appointment setter team. Most people don't need them from the onset, but most people can benefit from them sometime in the 2nd, 3rd or 4th month to help you catch up.
This is a month-to-month service that starts at $500/mo. They'll call your leads, manage your pipeline, un-pause automations and do many of the things you should be doing but may not have time for or errored on in the lead handling process. This service can be well worth it.
Think you might need appointment setters or live transfers? Our clients get a discount on our Appointment Setter Team.
Our team is made of in-house team members who are highly experienced with 5+ years of sales experience. The speak English perfectly without accents. They know how to handle the CRM and lead like pro's (probably better than you).
As of 1 September 2021, active paying clients do not have to pay a setup fee, Inactive or paused clients only pay 50% of the setup fee!
Need A Private Money LOS?
This gives you nearly all of the same functionality as a primary user but for a lot less money!
Scripts & Tips From Other MLOs
An interview with a broker who has been able to close $30M in deals off our system over the course of a year and he's got the 'right mindset' about this indeed.
In the first half of the video he discusses tips for LO's doing conventional purchase.
In the 2nd half (about the 16min mark) he talks about DSCR/Non-QM conversions tips.
Agent Stacking (our Realtor referral strategy) explained and some other great scripting and language tips from an MLO that knocked it out the park with our program and went on to build a large team and referral network with our system as the basis.
For conventional lenders, we find this is important data to see and keep in mind!
As we've stated a few times on this page, the ads show to the 'general public' and therefore you'll have plenty of 'average Joe's' become leads. There's obviously nothing we can do about your market/geographic area. It is what it is, but by no means does that mean you can't succeed even in the 'worst' markets. We work with plenty of people in every market in the US doing just fine.
Our years of lead data do align with what you see on this heatmap below - meaning lead credit scores trend a bit in the direction as shown on this map:
You can also get really detailed data about delinquent debts by county here: https://apps.urban.org/features/debt-interactive-map/?type=overall&variable=totcoll
You can use this information as a guide to determine how good or poor the average credit scores in your state or county are likely to be.
Below is a screenshot from that tool of the entire USA. The darker the area, the higher the debt delinquencies percentages there are for the area:
Visit https://www.census.gov/quickfacts/geo/chart/US/INC110220 for more precise details
By area / region:
By state:
CLICK HERE for an extremely detailed list by-city.
This is useful info for both Non-QM brokers and owner-occupied/conventional MLOs.
NON-QM: The more renters, the more real estate investors their likely are in an area and therefore the more lead opportunities for you.
CONVENTIONAL: The same applies to your lead type although you may have to take into consideration some market dynamics that are causing high renter-ship in your area. Is it average home cost or income creating so many renters? Is it low inventory? These things can obviously change, but the more you know, the better decisions you can make about targeting.
Visit https://worldpopulationreview.com/state-rankings/average-rent-by-state for more precise details.
There are additional charts encompassing all states on that website and their average rent prices which usually correlate to the home values and therefore loan sizes.
You may also want to search "number of rental properties by state" or "rental properties per capita by state" in Google.
Velocity Mortgage - https://www.velocitymortgage.com/
Lending Types:
- 1-4, 5+ Multifamily & Commercial PERM loans
- 1-4 Fix & Flip
Contact:
John Neufer - [email protected] - 253.719.9358
A&D Mortgage - https://admortgage.com/our-programs/
Lending Types:
- Wide variety of 1-4 unit non-qm products (owner occupied / bank statements incl.)
- DSCR speciality
Contact:
Nikita Vernidoub - 760.546.6813 - [email protected]
Search For More Lenders Here:
Join our Facebook Group
Become part of a group where you'll find family.
Move On To The CRM Training
This Is CRITICAL!!!!
Important concepts on the process and sucess
How lead filtering works and updating your filters
Double Your ROI With The 'Agent Stacking' Strategy (for purchase leads).
Lead Psychology and The Perspective You Should Adopt To Covert More
LO Talks about Mindset & Expectations To Make Our System Work At Its Best
Script:Turn Cold Leads Warm Quickly and 'Agent Stacking'
Get The Most Results Out Of Your Investment By Scaling With Increased Budget
Converting Leads At The Highest Level
Conversion Tips Straight From MLO With 19 Years Of Lead Work Experience
Why We Create Ads The Way We Do - The Method Behind The Madness
This is A Great Podcast With Awesome Sales Scripts For MLO's (Check Spotify or Apple)
How to see your ads and landing pages
This is the only way to see your ads similarly to the way a consumer would. We do not have a way to share a link or a screenshot as our backend system (the Facebook Business Manager) is setup completely differently and does not produce a visual representation anything like what a consumer would see.
Please note ads must be active to see them so if you are pre-launch, you can't see ads yet.
Follow along with the 3 images below:
OLD Version Instructions
Personal Page
Business Page Step 1
Business Page Step 2
How to get to your Facebook messages & ad comments to WORK FOR YOU instead of against you!
One of the easiest things you can do to reduce costs of leads and get better leads is to engage with your own post and the comments others leave on your post.
Engagement (i.e. comments) on an ad indicates to Facebook that 'people like the ad' so they start showing it for less money. On top of that, intelligent and informative replies to comments helps answer questions that people may already be thinking and it's not uncommon to get leads off the post commenters because you can ALSO message them directly, which I recommend.
What to do: Check your comments daily and try to respond as quickly as possible. (You only have 7 days in which you can directly message a post commenter). Do whatever you can do tp encourage comments to your comments. .
You could ask a question at the end of your reply to encourage this. But just the act alone of commenting on your comments will 'fan the fire' of comments and usually the posts really light up with more comments.
Also, don't be afraid or concerned about dumb comments and just delete them. Give accurate and informative replies and keep as many 'negative' comments as possible unless it's just outright spam or similar.
Another good idea is to ask for customer reviews but instead of putting them on some website, have them leave it as a comment on your ad. This has shown to be tremendously powerful. You just need to share the post link.
How to find your comments and reply to them. (Just go to your business page then follow the click instructions in the photo below - click on images to enlarge)
How to find your comments
How to reply, delete comments and share posts:
Example of review comment:
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